ScreaMS: Fiat 500 Launch
Usually conventions are all about keywords approved by the marketing guys. This one was significantly different: the audience had to collectively define the 500 by texting SMS. Incoming messages would create new nodes in a in the constellation-like realtime visual environment. What you see here is the latest development of our ScreaMS mobile interaction system. www.todo.to.it/fiat500 Thanks to Tom buzzi and Andrea Pinchi for the pictures.
